Legendary NFL quarterback Joe Montana is going green again

Legendary NFL quarterback Joe Montana is going green again

Legendary NFL quarterback Joe Montana is going green again

The Hall of Fame inductee and former San Francisco 49ers star Montana, alongside other high-profile investors like former Yahoo! CEO Carol Bartz, closed a $75 million funding round for the San Jose-based brand, Caliva which produces a full line of flower, pre-rolls, concentrates, and more, and announced on Thursday that it will use the newly-acquired venture funding to expand its product line and retail footprint. 

“[The cannabis industry] can provide relief to many people and can make a serious impact on opioid use or addiction,” Montana told the Sacramento Bee.

Over the past few years, a number of retired and current NFL players have espoused the benefits of cannabis in helping to reduce pain and treat long-term injuries caused by the gridiron. Players have repeatedly told stories about team doctors handing out opioids like advil, and frequently describe finding relief from both their injuries — and the pills themselves — through cannabis. 

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