Legendary NFL quarterback Joe Montana is going green again
The Hall of Fame inductee and former San Francisco 49ers star Montana, alongside other high-profile investors like former Yahoo! CEO Carol Bartz, closed a $75 million funding round for the San Jose-based brand, Caliva which produces a full line of flower, pre-rolls, concentrates, and more, and announced on Thursday that it will use the newly-acquired venture funding to expand its product line and retail footprint.
“[The cannabis industry] can provide relief to many people and can make a serious impact on opioid use or addiction,” Montana told the Sacramento Bee.
Over the past few years, a number of retired and current NFL players have espoused the benefits of cannabis in helping to reduce pain and treat long-term injuries caused by the gridiron. Players have repeatedly told stories about team doctors handing out opioids like advil, and frequently describe finding relief from both their injuries — and the pills themselves — through cannabis.